People believe that you need a website to make money online, but in reality, you don’t.
In this article, I want to show you the easiest way to create the first “version” of a landing page that will generate revenue.
And all of that without spending a single dollar.
Why do you need a website in the first place?
A website is helpful to generate a meeting or a sale.
But when you get started, your #1 goal is to talk to as many people as possible in your target audience.
Because you want to do 2 things:
1- Truly understand the problem you’re trying to solve
2- Fine-tune your sales pitch to become better at closing
That’s why your first “website” or “landing page” should be optimized for booking a meeting with you.
The #1 goal of that page is to convince people that it’s worth spending 15 minutes with you.
How do you design a website that converts?
There are 2 rules you must follow:
- Build trust
- Be yourself
You see, the reason why people will want to talk to you in the first place is because they believe that you’re the right person to solve a problem they have.
The best way to convince them that it’s worth their 15 minutes is to use a video.
And I know what you’re gonna say, I don’t know how to sell on video, or I’m not good on video, etc.
But here’s the harsh truth: if you can’t sell on video when you’re alone, chilling in your living room, with unlimited time to redo the video, how do you think you’re going to perform when you’re live with a potential prospect?
Knowing how to sell is your #1 role.
And sales is something that you can learn.
So you’d better train in front of the camera or the mirror and get better.
I used to suck back in the day. I was selling mainly in the US, with a French accent, no confidence, failing all the time…
But eventually, I got better, and I started to get more and more meetings booked.
What would the landing page look like?
We’re gonna use the free version of lemcal.
Here you’re gonna be able to customize your page directly from your optimized LinkedIn profile.
Make sure to check the video I made about that topic if you haven’t.
And as you can see, lemcal is entirely optimized so people can book a meeting with you, but there’s a nice twist.
You can also add as much media as you want to build social proof.
That can be an article you wrote, a podcast you recorded, a tweet that got traction, or pretty much anything you want.
But what we’re gonna do here is to add a video.
And for that, we’re gonna use loom.
That is a free Chrome extension that allows you to record yourself.
What do you need to say in the video?
Now you’re probably wondering what you’re gonna say in your video - so I made a framework for you.
To create the most effective video, you’re gonna need a mix of persuasive storytelling, clear communication of benefits, and a strong call to action.
There are tons of frameworks out there that I have battle-tested.
But the one that works best is called the Problem-Solution-Benefit framework:
The first part is the introduction: you start by identifying a common problem or pain point that your target audience faces.
Then comes the storytelling: you will share a brief story or testimonial about the problem and how it affects the audience.
The idea is to try to connect emotionally with the audience. It should be sharp and short.
Then comes what I call the “solution introduction”: here, you can Introduce your product or service as the solution to the problem.
Then you go with the benefits, where you can essentially detail some of your solution's benefits, focusing on how it addresses the problem.
Finally, you want to add a call to action: the goal is to end with a strong call to action, encouraging the viewer to take the next step, which is booking a 15-minute meeting with you.
The reason why you should always put 15 minutes is because it’s way less engaging for people.
If you see that the person is a fit during the meeting, you can always push it a little bit longer or book another meeting for the closing.
But if they’re not, at least you don’t waste more of your time or of their time.
If you want your video to be even more efficient, adding social proof can help a lot.
But this is a topic we will see a little bit later as when you get started, you often don’t have any.
As an example, here’s the page I created to find potential customers on lemcal, a tool that allows to decrease the no-show rate 👇
How to build a high-converting page with lemcal?
Now I’m gonna show you the step-by-step process to build a high-converting page using lemcal in less than 5 minutes.
And after that, I’ll have a little gift for you!
The first step is to go to lemcal and create an account.
Here you’re gonna be able to add your LinkedIn profile, so lemcal will pull out all the important information from your LinkedIn automatically, which is pretty awesome.
You can also decide how you want to name your calendar.
Here, I’m writing, “This is a test,” but you should put your first and last name.
Then comes the part where you can connect your calendar.
If you already using Calendly, you’ll be able to import all your meetings directly into lemcal in one click.
If not, simply connect your calendar.
That way, when someone books a meeting on lemcal, it will reflect directly on your calendar.
Now you’re gonna add a widget and click on the loom icon.
That way, you can simply go on loom, find the video you recorded, copy and paste the link, and voilà, your video is live on your booking page!
Now you’re gonna click on “back to lemcal” and select “meeting types.”
And here you’re gonna change the name to your value proposition.
In my case, it’s “reduce no-show rate,” but if your business is to help people write efficient cold emails, it could be “increase my reply rate,” for example.
Then you’re gonna set up the duration to only 15 minutes.
You can then go to scheduling preferences.
Here, the idea is that you want to give yourself a bit of time between each meeting.
Therefore, people can’t book a meeting right after.
I usually add a little buffer of 15 minutes before and after.
And then you go to questions.
That way we will force people to answer a few questions before they can actually book a meeting with you.
That feels a bit more private and exclusive, which will drive curiosity and also reduce the no-show rate.
In the questions section, you should add a mandatory question: “Did you watch my loom video?”
By simply asking this question, you will drive more people to watch it, which will start to create even more trust.
The second question is very simple and not mandatory, and it’s “What do you expect from that meeting?”
Here you can always get some interesting insights about what people expect.
And you’re done!
Your page looks awesome, and people will be able to book meetings with you.
You’ll then be able to start generating revenue!
You will be able to find all the important parts of this article, including unique checklists, templates and resources, here 👇
Chapter 10: How to create a high-converting website for free
Every week I’ll publish new articles on how to build and grow a B2B business that generates millions of dollars.
Without any BS and giving you practical templates that you can steal.
Peace, love, and profit 💰
G. ✌️
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